Drive retail marketing initiatives to support retail business performance and customer engagement;
Work closely with retail operations, merchandising planning, visual merchandising and marketing stakeholders, to transform business opportunities into impactful retail actions;
Lead retail activation and execution planning for selected festive campaigns, event and seasonal promotions;
Evaluate campaign effectiveness and recommend improvement areas for future activations;
Conduct regular shop visits and translate observations into actionable retail marketing recommendations;
Develop activation ideas that increase product visibility, customer engagement and shop performance;
Plan and execute new shop opening campaigns and launch activities, and develop local marketing initiatives and partnership opportunities with external partners;
Coordinate retail marketing materials, vendor execution to ensure quality and timely implementation;
Drive workflow improvements across Marketing, retail Operations and external vendors to improve efficiency and execution quality;
Ensure smooth communication and implementation of retail marketing initiatives across shop;
Ad hoc projects will be assigned as required.
The Person :
Bachelor’s degree in Marketing, Business Administration or related disciplines;
Min. 5 years of experience in Retail Marketing, Trade Marketing or related fields, such as FMCG, Toys retail or other structured retail environments;
Strong experience in retail business and customer experience;
Commercial mindset with the ability to connect marketing activities to customer behavior and business performance;
Strong project coordination with experience working across shop, operations and external partners;
Well-organized, independent, and possess excellent communication and collaboration skills;
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously;
Good command of English and Chinese; Mandarin is an advantage;
Candidates with more experience will be considered as Retail Marketing Manager position.
